Wednesday, August 17, 2011

Should HTC observes from Samsung's adverting construction?

It's been carried millionfold. Mobile phones are breaking through of the woodwork and carrier shelves are running out of space. Samsung, LG, Motorola, HTC and a handful of other manufacturers are pushing out phones like the world may end tomorrow. Android and the mobile realm are bursting at the seams.
HTC is easily one of the most alive Android OEMs approximately. Every couple up months, they bring out afresh mobile phone on a different bearer – occasionally respective on the same carrier within calendar week of one another. Take the Sensation for example. It brought out back in mid-June and was promptly followed in July by the myTouch 4G Slide. At present we are catching wind that the Sensation's elderly brother, the Ruby is slated for an October release. Sensation possessors, I am certain, is not agitated to find out all but yet another, better HTC-made Android mobile phone headed to T-Mobile. But my gripe is not with HTC bringing out 20 cellular phone annually, it is that they're doing it without any verse or beat and without assorting any of their cellular phone.

What do I mean? Conceive of if every car that was released by Ford accompanied another name. Rather than bearing the 2011 and 2012 patterns of the centre, you could have a Focus and heedful. Whenever this were to bechance on all exemplar from every auto manufacturer each year, it'd be inconceivable to paseo into a automobile franchise and know precisely whereunto commence. These are unluckily the path many cellular telephone makers are acquiring, notwithstanding how similar purchasing a cellular telephone could comprise to attaining a automobile leverage.

Let's acquire a gander at Samsung. They, also, bear a reputation for bringing out a batch of mobile phones, one at a time. But Sammy has broken down their adverting system to build numerous feel and amend assort devices. As Dustin Earley of Android, it all began with the Galaxy S line and the sub-classes break away from there. Galaxy S devices are top-tier Samsung mobile phones, everybody acknowledges that by at present. Then you have R, W, M and Y classes. (Take a peek below for a visual breakdown.) R stands for “royal” or “refined,” which is a slight step below the S series. The W series means “Wonder” and is a high-tier device. Mid-tier is classified by M, which means “Magical” and entry level devices are under the Y class, which translates to “Young-minded.” Apart from the classification, Samsung has a set of generic tags they place on device names for clarification: numbers for different generations (i.e.: Galaxy S and Galaxy S II), Pro for keyboards and LTE/4G for well, LTE or 4G connectivity. Finally, "Plus" indicates that improvements have been made in specifications or features, not design.

Knowing this, it is very simple for a customer to more quickly sift through the tens of Samsung Galaxy series phones. If you want a premium, second generation Samsung phone with a keyboard, you're looking for the Galaxy R II Pro. Simple, no? Even as device naming becomes more complicated, like a Galaxy Y III Plus Pro LTE – which is an entry-level, third generation device with a keyboard, updated features and LTE connectivity – it's still pretty easy to tell what the device is.
LG has started a very similar theme with the Optimus line, though it isn't as clearly defined as Samsung's.
This is something that many tech-heads, who keep their eyes locked on tech sites all day, take for granted. Of course, you may know the specific specification differences between all of the current smartphones out, but the average consumer hasn't the slightest clue. Breaking it down for them and giving them a guide makes a world of difference. Plus, I'm no fan of crazy, off the wall names like "Holiday" or "Amaze" (seriously, HTC?) to begin with.

Now, back to fan favorite HTC. Aside from the mid-range myTouch line, trying to sift through their extensive lineup and pick a specific phone based on tier and features, by name, is near impossible. A customer will fare better by visiting HTC's robust website and looking at the pictures of each individual phone, or browsing through our shop, where you can wander for hours if you don't know exactly what you're looking for.
Not only is HTC's naming scheme askew, but they release entirely different phones on every carrier. If you're on Verizon or AT&T and you want a top of the line HTC phone, your only options are the Incredible 2, ThunderBolt or Inspire 4G, three comparatively underpowered phones. On the other hand, HTC's current, dual-core flagships – the Sensation and EVO 3D – reside on T-Mobile and Sprint. Unfortunately, if you want one of these flagships on AT&T or Big Red, your only option is to wait. Samsung, however, focuses on releasing a similar phone on each carrier around the same time. Granted, carrier nicknaming can quickly make sorting them out a bit of a problem and they should fight that a little more strongly, but it was widely known that the Captivate, Epic 4G, Vibrant and Fascinate were all part of the original Galaxy S line. They could obviously make their classes more widely-known, but at least they're headed in the right direction.
Maybe I'm just partial because I'm not particularly fond of ridiculous names. I always enjoyed RIM's number scheme, but with time, even that has become rather convoluted and hard to keep up with. Are all touchscreen phones part of the Torch 9800 line? But what about the Bold 9900? What comes after 9900? Do they go to 10000? You get the picture ...

Out of all the naming schemes out there, Samsung's has the most structure and market appeal, especially to someone who may not sit and read about phones every day. How do you feel about HTC's naming scheme – or lack thereof? Do you think they need to clear things up for customers a bit? And should they focus more on getting similar devices on all carriers around the same time?


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