As a Kindle fire faces critics are cures promised - New York Times

A few of their many complaints: there are no external volume control. From switch is easy to hit by accident. Web pages take a long time to load. There is no privacy on the device. from a spouse or a child who takes it will immediately know everything, what you have done. The touch screen is often slow and sometimes downright stubborn.

Recorded individual complaints - to the Amazon site - received for confirmation last week as a usability expert, Jakob Nielsen condemned fire, a level it says "a disappointingly poor" experience offered. For not so slender like toothpicks, he warned users, Finger are, the screen could be particularly frustrating to manipulate.

"I feel, that the fire is a failure," said Mr Nielsen, Nielsen Norman Group, a consulting firm Silicon Valley, in an interview. "I can not recommend to buy it."

All of this would be enough to send some products directly to the cemetery, where languishing Apple Newton, the Edsel, New Coke and McDonald's arch Deluxe. But as you could say a number of retailers and tech companies, it would be foolish to underestimate Amazon.

Amazon sees the Kindle line of devices is critical to its future as virtual memory and ready, lose money from the sale of each for reasons of market shares. Once dominance has been achieved, it will make money for films, books, music, download the user directly from Amazon.

First of all it has to however, ubiquitous devices. Promotion of them will certainly help each day to its tens of millions of customers on the cheapest price. If the idea of the tablet in the mainstream, Apple makes affordable it Amazon.

The dealer says that the fire is Kindle most successful product, that it ever the a measure of enthusiasm, which revealed nothing; launched It was not specified how many fires it has sold, how many kindles it has sold ever. Also, it says that there is still more fires to the strong demand building. But at the same time, it acknowledges that it is working on improvements.

"In less than two weeks, we an OTA update ignite fire, rolls are", drew Herdener, a company spokesman said the.

There will be improvements in performance and multitouch navigation, and customers have the possibility of the list of items that show what they have done recently to edit. Women are no longer wondering why their husbands were looking at a dating site if they said that they played angry birds.

Amazon refuses to say, but soon – probably in the spring - it is an improved version of the device itself. Another recording is, that all traders have said Mr Nielsen. "If this is a mistake, fire on the dust of history stack is doomed."

Despite Amazon's silence on the matter have analysts has been to assess the company of three fires to five million this quarter will sell. They are not increasing their estimates or lower them.

Amazon's devotion to this product line is so that it divided reduced the price the original Kindle e-reader, and started to sell it through other retailers such as Wal-Mart and best buy for $79, as well as clearly visible on their website. If Amazon Apple-like edges, analysts estimate that the basic Kindle could be $180 cost.

According to the calculations of the research firm IHS iSuppli Kindle the $79 costs Amazon $84 to make. This sum includes no research and development, shipping or with a third-party distributors, the wholesale discount. They add, and Amazon could be as much as $20 for each lose $79 of sold Kindle, such as best buy.

For most hardware manufacturers, a recipe for business would be suicide. But as soon as the device in a shopper home page is selected, which stop losses and begins the consumption.