Twitter and NBC together for the London Olympic coverage

According to U.S. media reports, the United States-rights-holding broadcaster NBC and social networking site Twitter announced a message of the League of Olympic coverage. Twitter first to participate in the Olympic Games reports.

This news makes Twitter acclaimed in advertising, at present, has been part of the Olympic coverage advertising gold master.

It is reported that Twitter will be the construction of Olympic coverage to the topic page. U.S. sports stars, fans can comment on the Olympic Games, the page will also integrate event informations. NBC on live TV will interact, and promote the Olympic page of Twitter.

NBC said that the cooperation with Twitter does not involve financial transactions, the company will not share the advertising revenue from Twitter Olympics page. Advertisers such as General Electric and Procter & Gamble has decided to advertise in Twitter's Olympic coverage.

The advertisers that Twitter is becoming an effective marketing carrier. Athletes and the Olympic organizers have also pointed out that since the 2010 Vancouver Winter Olympics, athletes use of Twitter is more and more.